Results: Barnhaus Steel Builders
How a custom home builder went from word-of-mouth to a 138% increase in leads.
The Challenge
Relying on Referrals That Were Drying Up
Barnhaus Steel Builders had built a solid reputation over 15 years of building custom steel-frame homes across the Texas Hill Country. But as the market shifted, their reliable stream of referrals started to slow. They knew they needed a more proactive approach to lead generation, but didn't know where to start.
Relying almost entirely on word-of-mouth referrals that were slowing down
Inconsistent lead flow made it difficult to plan projects and staffing
Previous marketing efforts (boosted posts, print ads) generated low-quality leads
Competitors were showing up above them in Google searches
No way to track which marketing efforts were actually working
The Solution
A Multi-Channel Strategy Built for Growth
We developed a comprehensive digital marketing strategy that combined paid advertising with SEO and lead tracking — giving Barnhaus a predictable, scalable way to generate qualified leads.
Facebook & Instagram Ads
Targeted campaigns showcasing their portfolio to affluent homeowners in their service area. Custom audiences based on income, home value, and interests.
Google Ads
Search campaigns capturing high-intent queries like 'custom home builder San Antonio' and 'steel frame home construction near me.'
SEO Strategy
On-page optimization and content strategy to improve organic rankings for key terms in their service area.
Lead Tracking Dashboard
Custom dashboard showing every lead, its source, and status — giving complete visibility into marketing ROI.
The Lead Tracking Dashboard gave Barnhaus complete visibility into their marketing performance.
The Results
Measurable Growth, Predictable Pipeline
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“Before working with Empower Building, we were completely dependent on word-of-mouth. Now we have a steady pipeline of qualified leads coming in every month. The dashboard alone changed how we run our business — we can see exactly where every lead comes from and what's working.”