How Barnhaus Increased Leads by 138%
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Barnhaus Steel Builders.webp){kind=icon}
San Antonio, TX
The Challenge
Relying on Referrals That Were Drying Up
Barnhaus Steel Builders had built a solid reputation over 15 years of building custom steel-frame homes across the Texas Hill Country. But as the market shifted, their reliable stream of referrals started to slow. They knew they needed a more proactive approach to lead generation, but didn't know where to start.
Relying almost entirely on word-of-mouth referrals that were slowing down
Inconsistent lead flow made it difficult to plan projects and staffing
Previous marketing efforts (boosted posts, print ads) generated low-quality leads
Competitors were showing up above them in Google searches
No way to track which marketing efforts were actually working
The Solution
A Multi-Channel Strategy Built for Growth
We developed a comprehensive digital marketing strategy that combined paid advertising with SEO and lead tracking—giving Barnhaus a predictable, scalable way to generate qualified leads.
Facebook & Instagram Ads
Targeted campaigns showcasing their portfolio to affluent homeowners in their service area. Custom audiences based on income, home value, and interests.
Google Ads
Search campaigns capturing high-intent queries like 'custom home builder San Antonio' and 'steel frame home construction near me.'
SEO Strategy
On-page optimization and content strategy to improve organic rankings for key terms in their service area.
Lead Tracking Dashboard
Custom dashboard showing every lead, its source, and status—giving complete visibility into marketing ROI.
The Lead Tracking Dashboard gave Barnhaus complete visibility into their marketing performance.
The Results
Measurable Growth, Predictable Pipeline
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"Before working with Empower Building, we were completely dependent on word-of-mouth. Now we have a steady pipeline of qualified leads coming in every month. The dashboard alone changed how we run our business — we can see exactly where every lead comes from and what's working."